Toei Animation’s next chapter: Embracing AI technology for future projects

In animation, technology is the biggest influence and continues to develop new methods of creation. Toei Animation, the major animation studio responsible for producing globally successful anime hits such as Dragon Ball, One Piece and Sailor Moon, has just made a bombshell announcement—increasing the use of artificial intelligence (AI) in its upcoming animation projects. This decision could change the way they produce their world famous productions.Just like countless other industries around the world, AI has been revolutionizing the field of animation. Little by little, for Toei Animation, AI means quicker production timelines, more budgetary savings, and the power to strengthen creative designs. Through the use of AI tools, the studio is able to automate time-consuming tasks, enhance the quality of visual elements, and push the boundaries of creativity. Toei Animation have previously tested AI technology, such as with the short film The Dog and the Boy which used AI-generated backgrounds, demonstrating AI’s full potential when used collaboratively with traditional animation processes.AI in animation isn’t just about automating tasks—it can also enhance storytelling and visual effects. For example, AI technology can help digitally inbetween, color correct, generate backgrounds and even create characters. Studios like Unreal Engine have incorporated AI into voice synthesis, allowing character voices to sound more human and realistic without being completely dependent on human voice actors. Toei Animation’s decision to integrate AI is a sign of a broader trend in the animation world. AI animation could be used to create content in a fraction of the time, create more visually dynamic imagery, or one day even animation solely created by AI. In the process, it has opened a discussion about the potential role of traditional animators and the ongoing relationship between technology and human artistry.While AI can bring many benefits, Toei Animation recently made it clear that the studio does not view it as a replacement for human talent. The studio underscored that while AI can help create visuals and code more quickly, it’s always human creativity — not AI — that will drive what their projects become. Fans can expect upcoming Toei Animation projects to showcase even more stunning visuals, faster releases, and possibly new animation styles made possible by AI. The studio at the same time continues to be dedicated to the core creative vision and characterization that has endeared so many fans to their storytelling. The rise of AI in animation has not been without criticism. Many industry insiders are concerned that the increased use of AI will lead to fewer jobs for artists, or will cause animated storytelling to lose its human touch. Toei Animation has addressed these criticisms, reiterating that proper balance must be found between the use of AI and retaining the human artistry that’s the core of anime.Toei Animation’s announcement to increase their use of AI technology represents a watershed moment that may change the animation industry forever. Whether you’re an anime lover or a citizen curious about how AI might influence creative industries, this is one exciting place to keep your eye on the development.